Show customers that you are resilient during uncertain times. Keep your business thriving instead of shying away from running your business altogether. Although it may seem challenging, there is always an opportunity waiting to happen. Follow these steps to get your business on the right track during this unprecedented time.
Host Virtual Workshops
While most people are staying home, they are looking for virtual events to attend. These events can be free or paid. Host a workshop that teaches something that resonates with them and the current situation that we are in.
Provide a call-to-action at the end of the workshop. An idea for this could be to link a landing page on your website that provides them with further information on the topic. You could also give out a coupon code for those that attended the workshop as an incentive to purchase from your business. This can land you new customers and keep your current customers satisfied.
Reach Out to Customers
Call, email, text, or send a letter to current and past customers. See how your customers are doing and offer them support. It is okay to continue to sell your product or service, as long as you are not pushy with those that are not ready to buy. You may need to tailor your messaging to fit with what is happening right now. Be sure to share it promptly so that it fits with their current mindset.
Build Your Relationship With Vendors
Build relationships with vendors in your industry. Keep in mind that relationships take time to establish. Introduce your business, ask how they are doing, and let them know you are here for them if they need anything. These connections can lead to future partnerships or collaborations. Collaborations can be on products, virtual workshops, or campaigns to give back to the community.
Focus On the Positive
Instead of looking at what your business does not have, find what it does have. Use your available resources to create an innovative campaign, socially safe service, or useful product. Show your community that you are a leader by controlling the situation to the best of your ability.
Create New Opportunities
Utilize these uncertain times to create opportunities for your business. Take an inventory of what your business currently offers. This can be tangible or intangible. Does this offering benefit your business and its customers? You may need to add, change, or remove parts of your inventory to increase your business’s value. Try incorporating customer engagement in these new opportunities. This increases the business to consumer interactions.
PL Consulting has taken action in these uncertain times. We can help you navigate the future of your business. Serving the Baltimore area for several years, we are dedicated to providing customized services to fit each one of our client’s unique needs.
Please contact us at (410)-764-3731 or at https://www.plcfo.com/contact/ for questions or to book an appointment.