Fall and winter holidays are quickly approaching us. Although this year may look different, people are still looking forward to spending time with their families (safely, of course.)
Get ready for holiday promotions, high traffic in-store and online, and increased profits. Is your small business ready for the holidays?
Plan Ahead of Time
The holidays are hectic and stressful. Stay level-headed by planning as much as you can ahead of time. Determine what promotions you are having each week. Make your advertisements. Estimate your expenses. Planning ahead helps manage your finances.
Set Sales Goals
Many small businesses have their busy season around the holidays and Small Business Saturday. Set goals based on last year’s sales. These goals help you measure success.
In the long run, your sales goals will make a major difference in your business. These goals can gradually increase as you accomplish them.
Follow Up and Get Reviews
What makes your business stand out? With so many options for consumers to purchase from, it may be hard to choose. When your business has positive feedback on social media and your website, people are more likely to purchase from it.
Encourage your customers to give their input on your products, services, and promotions so you can make changes for next year. Maybe something that you did went better than expected, and it is important to know that so you can leverage it.
Support Your Community
During the season of giving, provide a helping hand to your local community. Donate to charities as an act of kindness. Donations include money, food, clothing, and services.
Get your customers involved by setting up a canned food drive inside your business. Put up a “giving tree” where customers choose a person in need and purchase gifts for them. Match every dollar that customers put into your donation jar for an important cause.
Show Employees Your Appreciation
Your employees work hard all year, and even more so during the holidays. Express how much they mean to you. Do this verbally, in a written card, or with gifts. Each one of your employees is unique, so personalize their gifts.
Some employees may want a bonus or a monetary gift. Others love getting clothing items or bottles of wine. You can even throw a holiday party at a local restaurant.
Give your employees time off on major holidays if you can. This acknowledges that their time is valuable. They have the chance to spend the day with their family instead of working.
Happy Holidays!
PL Consulting hopes that this holiday season runs smoothly for your business. Get your business ready!
We customize our services to each client and their business plans. Your ideas are unique to your business, and we understand that.
Have questions about financing, bookkeeping, or increasing profits? We are here for all of your questions as a small business owner. If you would like to set up an appointment, call us at 410-764-3731.