How to Attract New Customers to Your Family-Owned Business

Determining how to attract new customers to your business is a challenging task that changes frequently. Increasing your customer base should be a top priority. These simple tips will help you attract new customers to your family-owned business


New Customers

Focus on Current Customers

Your current customers bring in new customers. A customer’s positive experience with your business encourages them to leave reviews online. Potential new customers can see these. If you build a relationship with your current customers, they will be more inclined to talk about your business with friends and family. Set up a process that incentivizes current customers to leave referrals. These referrals are important and beneficial, but an effort still needs to be put in to attract these new customers to your business. 


Research, Research, Research

Attracting new customers requires time and research. Secondary research has already been done, so use that to your advantage. If your business has enough budget, develop primary research. Surveys and focus groups will help see what your ideal audience has an interest in. You can also determine their buying behaviors, what types of media they prefer, and information on their demographics. 


Run Social Media Campaigns 

Social media campaigns can help your business attract new customers. You can engage and target new audiences with marketing tactics. Use your research to target audiences that use each platform the most. 


Another successful way to attract new customers is by running social media giveaways. Have each person tag a few friends to enter, which encourages new people to check out your page. Do not be afraid to get creative with these giveaways, but make sure they align with your ideal customer base.


Utilize Your Website

Keep your website updated so that new visitors have all the right information. Show any promotions on the website that will incentivize them to make a purchase or schedule your services. Answer questions with an FAQ page, chatbot, or provide contact information for them to call. 


Get Involved in the Community

Find any local events or fairs that are happening soon. Consider setting up a table, passing out promotional products, or sponsoring the event. This will get your name out to people surrounding your business. Another way to get involved with your community is to support local schools and charities. 


Grow Your Customer Base

Growing your business and customer base takes time. Find what works best to attract new people to your business. Show new customers that your family-owned business will be important in their lives. Attracting new customers may take trial and error, but you will eventually find the right process. 


PL Consulting offers a diverse range of bookkeeping and budgeting services. We are here as your business’s go-to resource when you have questions. Our services are customized to each of our clients and their business plans. 


If you have questions about attracting new clients, call us at 410.764.3731 or book an appointment through



What To Do When Competition Opens Up In Your Area



Owning and operating a small business comes with unexpected events. Your company might be one of the few ones to sell a specific product or service in your area. When new competition opens up near you, what should you do? 


You might think this can be a disadvantage. Maybe you think that your company will lose money. Competition brings quite the opposite effect on a business, and will most likely create success if your business is already operating well.

What To Do When Competition Opens Up In Your Area

Evaluate Your Business

If the new business is opening up soon, take it as a wake-up call. Make sure you are satisfying your customers and their needs. If your business is doing a good job, your competition will not matter as much.


Once the other business is open, find a new advantage that your business has over them. Take notes on their pricing, promotions, and other benchmarks. See if your business can make any changes to increase sales.


Stay Friendly

Stay cordial and friendly with the owners of the new business. When speaking to your customers, keep a positive tone about your competition even if you do not feel that way. Bashing others will never lift your business up. Customers want to purchase from a business that stays professional when the unexpected happens. 


Grow Your Customer Base

Besides looking after your current customer base, you should be looking for new customers. Consider how you are marketing your business. Is it time to try something new? Place an advertisement in a different place or have a promotion on a product or service that has not been done before. Remember to use any forms of free advertising that you can like social media and encouraging word-of-mouth. 


Business Refresh

Appearance is important for businesses, including the brick and mortar location and online presence. This affects customer’s perceptions of your business. Your competitor will most likely be freshly decorated or revamped from an old building. Take the time to do a deep clean of the premises, update some old decor, or touch up with a fresh coat of paint. Update your social media bios and add up-to-date information to your website. Maybe it is time to re-do your branding and logo design as well.


Reward Loyalty

If your business does not already utilize a loyalty program, you should consider doing so. Reward programs create an incentive for customers to return back to your business. Your loyalty program can be a simple stamp card if the business has a small budget, or you can find a digital program to keep track of the customer’s loyalty points. Once the customer’s point goals are met, you can offer them a discount or a free product/service to show your appreciation to them.


Stay Competitive

Although it can be difficult when another business first opens up, there are many actions you can take to keep your business going strong. It is also important to stay realistic in your expectations. It is uncertain what may happen, especially if the competitor is a large corporation with a massive marketing budget. Take action as soon as possible.


PL Consulting can help you with business planning, budgeting, and other bookkeeping services. We are here as your business’s go-to resource when you have questions. We customize our services to each of our clients and their business plans. 


Please do not hesitate to reach out to us with any questions. We are still available via phone and email for anything you may need. You can reach us at 410-764-3731 or on the website here.



Business Tips To Follow Before The Year Ends

Follow these business tips before 2018 ends.

We are entering the month of December which means we are getting closer and closer to 2019.  With the new year fastly approaching, you need to make sure you are tying up any loose ends when it comes to your business.  You want to make sure you are in a positive financial situation once the new year comes.  Luckily, there are a few simple business tips you can follow so that you can end the year smoothly. Continue reading “Business Tips To Follow Before The Year Ends”